// About Leif

Senior advisor. Entrepreneur. Enterprise sales operator.

Leif Sundström is a technology entrepreneur, commercial leader and senior advisor with more than 25 years of experience in enterprise sales and international growth.

His career spans SaaS, AI, IoT and MarTech — from building companies and raising capital to negotiating complex enterprise transactions and scaling solutions internationally.

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Leif Sundström, founder and senior advisor at Sales Advantage

Leif Sundström

FOUNDER & SENIOR ADVISOR

25+

Years

Enterprise Sales & Leadership

7–9

Figure Deals

Complex Enterprise Transactions

100+

Markets

International Experience

60M+

Users

Reached Globally

7

Companies

Founded

3

Exits

Successful Exits

// Philosophy

Advice grounded in execution.

Strategy matters. But strategy without execution creates little commercial value.

Sales Advantage was created around a simple principle:

  1. 01Understand the problem deeply.
  2. 02Make clear strategic choices.
  3. 03Execute relentlessly.
  4. 04Measure the result.

// Operator experience

Four areas of depth.

ENTREPRENEUR

Building companies

From proposition through funding, commercialisation and exit.

ENTERPRISE SALES

Winning complex deals

Leading complex sales involving large organisations, multiple stakeholders and long decision cycles.

INTERNATIONAL SCALE

Opening markets

Opening markets, developing partnerships and scaling technology internationally.

MODERN TECHNOLOGY

Commercial leadership

Across SaaS, IoT, MarTech and AI — where new categories are still being defined.

Experience only matters when it improves the next decision.

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