// HOW IT WORKS

Three shapes. Start with the small one.

Most advisory relationships start too big, before either side knows whether the problem is what everyone assumed. These are structured so the first step is cheap enough to be an easy decision — and cheap enough that either of us can walk away from it.

01

Diagnostic

2–3 weeks

A clear read on where positioning, sales and marketing pull apart, and what to fix first.

WHAT IT INCLUDES

  • ↗Interviews across founders, sales and marketing
  • ↗Review of pipeline, sequences and win/loss patterns
  • ↗A written diagnosis with a prioritised fix list
  • ↗One working session to walk the team through it

Best for: teams who know something is off but disagree internally about what.

02

Sprint

4–8 weeks

One of the four areas taken from diagnosis to something your team runs without me.

WHAT IT INCLUDES

  • ↗A single focus — positioning, automation, AI-assisted GTM or enterprise sales
  • ↗The named deliverables for that area
  • ↗Weekly working sessions with the people who will own it
  • ↗Documentation, so the work survives the engagement

Best for: a specific problem with a clear owner and a deadline.

03

Ongoing execution

3–12 months

Hands-on alongside the team, in the deals and in the pipeline, not advising from the sideline.

WHAT IT INCLUDES

  • ↗Deal strategy on priority accounts
  • ↗Live support in calls and negotiations
  • ↗Pipeline review cadence with the sales team
  • ↗Whatever build work the quarter needs

Best for: scaleups chasing large deals without a senior commercial hire in place yet.

// QUESTIONS

What people ask before signing

What does a go-to-market engagement cost?
It depends on shape and duration rather than headcount. The diagnostic is a fixed fee, a sprint is priced against a defined scope, and ongoing execution is a monthly retainer. The diagnostic is deliberately the smallest commitment, because it is also the point at which either of us can decide this isn't a fit. Ask and you will get a number on the first call rather than after three meetings.
Do you work on retainer or per project?
Both. Sprints are project-priced against a defined scope. Ongoing execution is a monthly retainer with a minimum term, because deal work doesn't produce results inside a month.
How much of your time do we actually get?
It is one person, deliberately — you get the person you met, not a team assembled after signature. That caps how many clients run at once, and it is why the diagnostic exists: it establishes whether the problem is one worth both our time.
What do you need from us?
Access to the people doing the work, not just the leadership team; honest pipeline data even where it is unflattering; and one internal owner per area who will still be there after the engagement ends. Engagements that fail almost always fail on that third point.
Do you take equity instead of fees?
Occasionally, as part of the mix rather than instead of fees, and only where the work is long enough to genuinely affect the outcome. It is worth raising early if it matters to you.

Start with the diagnostic.

Book a working session

20 MIN · WHERE YOUR GROWTH IS LEAKING & WHAT TO FIX FIRST